Design Team

Jan Iiams, CBA
Education Director
Betallic, LLC - Missouri

Jan has been a popular educator for the balloon, floral and gift industries for more than 20 years. She is an award-winning designer and presents a wide range of expertise in the classroom focusing on sellable, profitable designs, selling skills, and merchandising techniques for mass market, upscale gift and floral shops, and balloon decorators. She is featured in numerous trade publications, instructional videos and her beautiful work appears on several educational websites.

Jan is well known for consistently showcasing a fresh palette of designs and innovative techniques in her entertaining and motivational presentations. Jan not only personally presents seminars but also develops and customizes curriculum for grocery and floral markets. She manages speakers who are experienced in teaching in this field for a perfect fit, every time, for every customer.



Tommy DeLorenzo
Balloons by Tommy - Illinois

Tommy is a multi-award winning décor artist with more than a decade of creative experience working with Fortune 500 companies, charitable organizations, and national sports venues transforming their decorative visions into awe-inspired reality. His dynamic presentations and unique design applications transform typical décor themes into brilliant works of art. Tommy's classes are sure to inspire balloon professionals of all levels.



Eddie Heyland
Balloon City USA - Texas

Eddie is owner of Balloon City, USA, one of the most successful balloon decorating companies that serves metropolitan Dallas/ Ft Worth, TX. He has maintained a very successful storefront delivery and décor business in the industry for more than 20 years and has created balloon décor abroad in Australia, Japan and in numerous US cities for major Fortune 500 companies, and high profile organizations. Eddie’s expertise is best demonstrated in sellable, profitable and visually impressive designs using LINK-O-LOON®, Betallatex® latex and Betallic foil combinations.





Carmen Ballering
Event Decorating Academy - Florida

Carmen is a creative multi-award winning balloon artist, event designer and international educator. Her 20 plus year career in creative design has influenced the balloon industrywith her innovative design and quality education. Her work has been featured on TV and in trade publications and she currently runs the Event Decorating Academy offering comprehensive certification in event décor for beginners and continuing advanced education in both Spanish and English.



Melissa Vinson, CBA
MelRhea Balloon Creations - Kentucky

Melissa is a gifted designer and talented instructor who has won multiple competitions and achieved the highest artistic status twice as Artist of the Year in 2008. Melissa teaches technique and design in an easy-to-follow presentation with hands-on elements, and most importantly, includes selling and marketing strategies in her programs for complete follow through for students. Her innovative and original designs are featured in a series of educational DVDs available worldwide.



Guido Verhoef, CBA
Manifold - The Netherlands

Guido is an internationally recognized instructor whose curriculum encompasses all the elements a balloon artist should know to be successful. A significant portion of Guido’s classes involve LINK-O-LOON®, for which he has garnered a reputation of being an innovator with new techniques and concepts. His instructional DVDs are in high demand in the balloon industry.