FOR IMMEDIATE RELEASE Contact: [Enter name here] [Enter date here] [Enter phone # here] LEARN MORE ABOUT SMART BALLOON PRACTICES [Enter City, State Here]. Smart Balloon Practices is a campaign sponsored by The Balloon Council (TBC), an organization made up of responsible retailers, distributors, and manufactures that are dedicated to educating others about the wonders of balloons and the proper handling of them. [First & last name] of [Company name] is an active member of TBC, and understands what an integral component balloons are for festivities of all kinds. This is why TBC and [Company name] want to make sure we can all safely enjoy balloons at our parties; therefore, they promote Smart Balloon guidelines which include: - Keeping your balloons secured to a weight. A helium filled balloon should be tied securely to a weight that will keep it from releasing into the air. - Never releasing foil balloons into the air. After the party is over, many people will want to take the balloons home, but when you're finished with them, pop the balloons and dispose of them properly. Do not release them into the air, although it is very rare, they can cause problems if they are tangled in power lines and can turn into roadside litter if not disposed of properly. - Keeping deflated or popped latex balloons away from small children to avoid risks of choking. Children can choke or suffocate on uninflated or broken balloons; adults should always supervise young children, especially those under 8 years-old with balloons. [Last name] believes that by educating [his/her] customers about these guidelines and how they can help, it will prevent misuse and continue making people happy with balloons. [Insert OPTIONAL SHORT paragraph about company here. Example: Awesome Balloon Creations (ABC) is a high-end party retailer in the Garden District. ABC is a family-owned and operated business and has been around for more than 17 years. Whether you need balloons or small gift baskets, ABC is full service party shop and believes everything fun starts with ABC.]